Mr Bean, is like many of the soya products' stores that have sprouted out all over the island in recent years. It is visible through their franchises and operations that they have undergone process globalisation.
Under their Corporate Profile heading of Our Story, there is a self-description of what and how Mr Bean as a company functions. I quote, "Adopting a fast food concept, Mr Bean possesses the experience and technology to produce fresh and delectable product offerings with traditional nutritional value."
This is made more obvious by the mass manufacturing of their products, such that there is a consistent standard at all their franchises. Whilst the local traditional soya milk business was very personal to the manufacturers, today the soya milk production is factory made and hardly personal to the stakeholders. You can see this from the photo below:
Under their Corporate Profile heading of Our Story, there is a self-description of what and how Mr Bean as a company functions. I quote, "Adopting a fast food concept, Mr Bean possesses the experience and technology to produce fresh and delectable product offerings with traditional nutritional value."
This is made more obvious by the mass manufacturing of their products, such that there is a consistent standard at all their franchises. Whilst the local traditional soya milk business was very personal to the manufacturers, today the soya milk production is factory made and hardly personal to the stakeholders. You can see this from the photo below:
Indeed, gone are the days when people slave over the stone grind, perspiring as they slog, to come up with homemade soya milk.
Another aspect of globalisation imminent in this case would be that of changes in their menu. This is product globalisation whereby new additions that fuse the influence of the West with the East arise in their soya products. There are soya milk shakes, much akin to the milk shakes that we get from Western food outlets, and also soya ice-cream which is not common to the traditional soya products business.
There is also a hybrid mentality in their corporate organisation. Although soya drinks business used to be family run, employment is open to everyone. The adoption of a hybrid mentality becomes clearer only when one looks to their writeup on the career opportunities. The subheading reads - Our Family, even though the workers are not just family members. Hence, the company has strived to incorporate both a global perspective and yet retaining some of its old traits in their operations.
There is also a hybrid mentality in their corporate organisation. Although soya drinks business used to be family run, employment is open to everyone. The adoption of a hybrid mentality becomes clearer only when one looks to their writeup on the career opportunities. The subheading reads - Our Family, even though the workers are not just family members. Hence, the company has strived to incorporate both a global perspective and yet retaining some of its old traits in their operations.
The customers that frequent Mr Bean are of a wide variety of ages. The common trend among these customers is the fact that they frequent Mr Bean because it is first and foremost, conveniently located. Some others choose Mr Bean because of the packaging which has the cute bean animation on it. Upon further probing, the customers "confessed" that the quality of the soya products were satisfactory, but not superb. They purchased the soya products mainly out of convenience.
Our lecturer mused that this recent flowering of soya milk fast drinks chain in Singapore could very well be a fad which might die out in time to come. We will just have to wait and see I guess.
Dorcas Fong.
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